iKi Watch | In Stock In The USA
"Life is complicated enough. The watch you wear shouldn't." With this credo on mind, the founder of the brand Garrick Lim wanted to create a good looking watch, timeless in design and be counted on for every occasion.To withstand the daily hard knocks, its mechanism and build should be reliable and durable. He also wanted to make it affordable for everyone, unlike an expensive piece of jewelry that spends most of its days in a safe.
The brand draws a lot of design inspiration from Japanese aesthetics, which actually embodies more varied design concepts than most people outside of Japan realize. One of these concepts was of course ‘iki’, meaning chic without being complicated. For the brand, this became the most important principle informing the design of the ‘A’ series watch.