About us

"The journey of a thousand miles begins with one step." ~ Lao Tzu

101.Watch Store 

Who is behind the 101.Watch? Two mates for life, Sona and Karel, both decided to launch 101.Watch Store during their sabbatical year. A strong passion for watches drove them to the world-renowned watch trade fairs and events in both Munich (Germany) and Basel (Switzerland) in the past. "Admiring the timepieces and discussing their designs, materials, and suitable fashion combinations was our hobby for many years. Traveling and having some free time allowed us to make an important decision... to take the necessary steps to open a store for fashion and watch design enthusiasts," Karel says.

The 101.Watch store was launched on July 1, 2016, and offers new, unseen and unique watch brands from around the world. The goal of 101.Watch is to discover new watch brands and offer a distinctive collection of fashion and design watches to customers in the U.S. and Canada.

Sona and Karel are passionate watch lovers and they love to personally choose, wear, and work with the fashion and design brands they discover for 101.Watch Store. "Selling wristwatches that are made by small, independent manufacturers was our main goal. We wanted to allow to our customers to own unconventional and trendy, yet affordable, timepieces," says Karel.

Our goal for the future is to provide customer satisfaction and inspire them to enhance their look with stylish wristwatches.

Sonia & Charlie | 101.Watch 


Karel and Sona 101.Watch Store


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